How beauty companies are conquering the metaverse

Why does a cosmetics company like L'Oréal need a Metaverse and Web3 manager?

We believe that the future of beauty will be physical, digital, and also virtual. Innovations used to arise in collaboration with science, and today by bringing together science and technology to offer augmented beauty.

 What do you mean by 'augmented beauty'?

Today, technology enables us to meet consumer expectations at the click of a button. There are new services like virtual make-up try-ons using artificial intelligence, customized complexion advice, or personalized skin diagnoses using 'Skin Screen'.

 L'Oréal has presented first virtual beauty looks in partnership with the avatar platform 'Ready Player Me', one of the leading providers in the Metaverse. What is the goal of this partnership?

It gives us the opportunity to better understand consumers' interest in virtual beauty experiences. There are more than three billion gamers worldwide. Exploring their beauty codes is our goal. At the same time, we are trying to make the experience more accessible and inclusive for others. We have provided 'Ready Player Me' with exclusive hairstyles that can be used on more than 4000 platforms and apps.

 When you look at these avatars, the styling isn't exactly everyday-friendly.

Our aim was not to copy realistic looks, but to set no limits to creativity and to present our customers with looks that they cannot have in real life.