How artificial intelligence is revolutionizing the cosmetics industry
“Overall, the use of AI in the cosmetics industry helps to improve efficiency and customer satisfaction,” is the sober conclusion of ChatGPT itself. And indeed: Artificial intelligence is currently considered one of the most important driving technologies in the beauty industry.
According to the world's most discussed open-source AI application, AI can, among other things, develop new recipes and formulations for cosmetic products, analyze consumer needs more precisely, and more accurately target marketing and advertising campaigns. The quality control of cosmetic products is also increasingly benefiting from AI-supported systems.
Personalized beauty: The most important AI trend
Perhaps the most crucial aspect of AI in the cosmetics industry is the demand for tailored, personalized, and individualized beauty recommendations — be it in skincare, makeup, or fragrance.
“With the advent of artificial intelligence, smart technology, and machine learning, more and more cosmetics companies are moving towards personalizing products and offering customers knowledge-based beauty routines,” explains Hamburg cosmetologist Dr. Sabine Gütt.
She generally views this development positively: Artificial intelligence can support decision-making in skincare with data- and knowledge-intensive solutions, and thereby sustainably change the shopping experience.
Digital Skincare: Databases as New Beauty Experts
But what does this digital skincare expertise look like in concrete terms? Who will take on the role of advisory professionals in the future?
An example is the beauty database founded in 2017 Proven Skincare (The Skin Genome Project). The aim is to build the world's most comprehensive analytical database for clinically effective skincare products. To achieve this, AI, big data, and scientific research are combined.
The platform has data on more than 100,000 products, over 20 million user reviews, and over 4,000 scientific publications. This is supplemented by an extensive efficacy list of more than 20,000 ingredients as well as environmental factors such as water hardness, humidity, and UV index.
