© PR
November 19, 2025
PMC Redaktion
For 130 years, the traditional company FALKE has stood for the highest quality, style, and innovative design. Now, for the first time, the company is using prominent faces for a campaign.
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Since 1895, FALKE has stood for quality, craftsmanship, and innovation – values that have been passed down from generation to generation. The 130th anniversary campaign 'From Generation to Generation' celebrates exactly that: the connection between tradition and progress, craftsmanship and technology, heritage and future.
For the first time in the brand's history, FALKE is using famous faces for the campaign shoot: German actor and film producer Matthias Schweighöfer and his mother Gitta are together in front of the camera, embodying the season's motto: 'From Generation to Generation.' The campaign was staged by fashion photographer Kristian Schuller.
"I am very pleased to be the first testimonial for FALKE," says Matthias Schweighöfer about his role. "It was an honor to do this generational shoot for FALKE together with my mother!"
For the milestone birthday, the company is also presenting an exclusive anniversary collection that includes legwear, apparel, daily underwear, and functional sportswear. We talked about it with Kristina Falke, Head of Global PR Falke.
What is your favorite piece from the anniversary collection?
The FALKE Daily Comfort Underwear. The underwear is made from Egyptian cotton and is therefore incredibly light and soft.
And what do you recommend from the Falke collection for a workout?
Our training collection is perfect for a workout. It's best to combine a bra top with matching pants. The combination is perfect for sports and, as a positive side effect, you look great in it.
What is special about the Cellulite Control tights and panties? How do they work against cellulite?
80 to 90 percent of all women suffer from cellulite – our products help to improve the skin's appearance. The FALKE Cellulite Control products are so special thanks to their Triple Action System: the 3D knit fabric massages the skin, the diagonally knitted reinforcements act like lymphatic drainage, and the ergonomically adapted pressure distribution in the legs ensures better oxygen transport. The result is lighter, slimmer legs and improved skin elasticity.
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Made from Egyptian cotton: FALKE Daily Comfort Underwear
And how can the Vitalizer products support blood circulation?
The FALKE Vitalize products have a light, graduated compression. They are real game changers and have changed the lives of many people who sit, stand, and travel a lot.
Why should everyone own a pair of Stabilizing socks?
Because they are comfortable to wear, make the feet feel lighter, and protect against twisting.
How do you keep fit?
I prefer to keep fit by swimming and doing Pilates at Studio Casa Corpo.
Do you have a special dietary routine?
To start the day, I drink two to three glasses of lemon water and two espressos. I try to eat a lot of fish and largely avoid bread.
How and with what do you relax best?
I can relax best by the sea/on the beach.
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Celebrity testimonials for FALKE: Gitta and Matthias Schweighöfer
