The Art of Seduction: The new edition of Premium Quarterly

From the magnetic effect of charismatic personalities to culinary desires to digital temptations: Premium Quarterly asks why real attraction never has to be loud and how it comes about.

Enclosed you will find an excerpt of topics from the new edition of Premium Quarterly:

What attracts us – The science of seduction

What makes people attractive? What role do hormones, skin, and brain chemistry play in terms of attraction? The doctors of the Premium Medical Circle explore the subject of seduction from a medical and scientific perspective in the new edition of Premium Quarterly.

"There is no single seduction hormone, rather it is the mix of different hormones and neurotransmitters that triggers this euphoria and thus has a similar effect to a drug. No wonder you feel intoxicated," says endocrinologist Dr. Alexandra Schoeneich.

Neurologist Dr. Georg Haber explains how dopamine, the amygdala, and the reward system trigger desire, while ENT specialist Dr. Christian Jacobi dispels the myth of human pheromones and shows why smelling is our most intimate sense. The skin as a mirror of emotions is the focus of Dr. Marie Bausch, while dentist Dr. Siegfried Marquardt shows how strongly a smile works subconsciously. And Dr. Neda Nabavi dispels beauty myths: True attraction lives on character, balance, and sometimes a small flaw.

Eva Mattes on the sensual play with closeness, presence, and poetry

Hardly any actress knows how to win people over as much as Eva Mattes, on stage, in film and in real life. In an interview with Premium Quarterly, the grande dame of German acting speaks about the art of surrendering oneself instead of staging oneself.

“Seduction should have something light, something floating - like a scent that passes,” she says. Her form of seduction? Allowing closeness, really looking, being open and flirting with life: “Yes, I also love flirting a lot. Life is beautiful. I flirt with everyone and everything.”

Dangerous Liaisons - When Desire Becomes a Trap

What begins as a harmless pleasure can gradually lead to dependence. Premium Quarterly examines why addiction is not about weakness of will but rather a misdirected reward system, mental strain, and often overlooked warning signs.

“At least half of the people with an addiction disorder also have one or more other mental illnesses,” says addiction expert Dr. Eva Döring-Brandl. Whether it's alcohol, medication, or digital stimuli: Seduction can be deceptive, but getting out is possible.

Dark Romance - The Seductive Power of Algorithms

They know our desires before we know them ourselves and make us feel like everything is made just for us. Premium Quarterly shows how algorithms have long since become the most dangerous seducers of our time.

“Every time you open a social media app, there are a thousand people on the other side of the screen being paid to keep you there,” warns former Google manager Tristan Harris. What starts as a smart recommendation often ends in binge consumption, digital addiction, and the loss of our judgment. The result: We keep scrolling, even when we know it's not good for us.